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Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.
Material type:
TextLanguage: English Publication details: Boston, [Mass.] ; London : Pearson, c2015.Edition: 4th edDescription: xxix,586 p. : ill. ; 26 cmISBN: - 9789332542204
- 0273779419 (paperback) :
- 23 658.827 KES 2015
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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BAUST Central Library | 658.827 KES 2015 (Browse shelf(Opens below)) | C-1 | Not For Loan | 11536 | |||
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BAUST Central Library General Stacks | 658.827 KES 2015 (Browse shelf(Opens below)) | C-2 | Available | 11535 | |||
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BAUST Central Library General Stacks | 658.827 KES 2015 (Browse shelf(Opens below)) | C-3 | Available | 11534 | |||
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BAUST Central Library General Stacks | 658.827 KES 2015 (Browse shelf(Opens below)) | C-4 | Available | 11533 |
Total holds: 0
Includes bibliographical references and index.
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