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Strategic Brand Management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. - 4th ed. - Boston, [Mass.] ; London : Pearson, c2015. - xxix,586 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9789332542204 £56.99 0273779419 (paperback) : £56.99

Nat. Bib. No.: GBB368458 bnb

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.827 / KES 2015

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