Strategic Brand Management : (Record no. 377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01120nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 019411988 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UkOxU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221212091347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221212s2015 ii ac b 001 0 eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB368458 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| Terms of availability | £56.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273779419 (paperback) : |
| Terms of availability | £56.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Uk)016241854 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| -- | BD-SpBAUST |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| Author mark and year | KES 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 18 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Brand Management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, [Mass.] ; |
| -- | London : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,586 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 17 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran , Ambi M. G. |
| 9 (RLIN) | 907 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 9 (RLIN) | 908 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | BAUST Central Library | BAUST Central Library | 08/19/2020 | Modern | 938.00 | 658.827 KES 2015 | 11536 | 12/12/2022 | C-1 | 12/12/2022 | Books | |||||
| Dewey Decimal Classification | BAUST Central Library | BAUST Central Library | 08/19/2020 | Modern | 938.00 | 658.827 KES 2015 | 11535 | 10/10/2023 | C-2 | 10/10/2023 | Books | General Stacks | |||||
| Dewey Decimal Classification | BAUST Central Library | BAUST Central Library | 08/19/2020 | Modern | 938.00 | 658.827 KES 2015 | 11534 | 10/10/2023 | C-3 | 10/10/2023 | Books | General Stacks | |||||
| Dewey Decimal Classification | BAUST Central Library | BAUST Central Library | 08/19/2020 | Modern | 938.00 | 658.827 KES 2015 | 11533 | 10/10/2023 | C-4 | 10/10/2023 | Books | General Stacks |