Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller ... [et...al]

Contributor(s):

Keller, Kevin Lane, 1956- [author.]

Material type: Text

TextLanguage: English Publisher: Hoboken, NJ : Pearson, c2020Edition: Fifth editionDescription: xxx, 642 pages; illustrations (chiefly color); 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789353946135
0134892496

Subject(s):

Brand name products -- Management

DDC classification:

658.8/27 23 STR 2020

LOC classification:

HD69.B7 K45 2020

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	BAUST Central Library General Stacks	658.827 STR 2020 (Browse shelf(Opens below))	C-1	Not For Loan		12006

Total holds: 0

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Includes bibliographical references and index.

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