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Strategic brand management : building, measuring, and managing brand equity /

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller ... [et...al] - Fifth edition. - xxx, 642 pages; illustrations (chiefly color); 25 cm

Includes bibliographical references and index.

ISBN: 9789353946135 0134892496

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / K45 2020

Dewey Class. No.: 658.8/27 / STR 2020

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