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Principles of marketing /

Principles of marketing / Philip Kotler ... [et al.] - 19th ed. - Chennai ; India : Pearson, c2023 - xxiv, 736 p. : ill. ; 25 cm.

includes index and references

ISBN: 9789357055215

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / PRI 2023

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