Abstract:
In the traditional view we identify consumer behavior as actions undertaken by people that involve
the satisfaction of wants and needs focuses on how individuals make decisions to spend their
available resources (time, money, effort) on consumption-related items that includes what they
buy, why they buy, when they buy it, where they buy it, how often they buy it, how often they use
it, how they assess it after the purchase and the impact of such evaluations on future purchases.
(Schiffinan &Kanuk, 2004), Electronic commerce can be used as the sharing of business
information, maintaining business relationships and performing business transactions throughout
the internet (Zwass, 1996; Bamess et al,, 2003). ............
