| 000 | 00637nam a2200229 a 4500 | ||
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| 003 | (BD-SpBAUS) | ||
| 005 | 20240821111914.0 | ||
| 008 | 240821s2023 ii a|||| |||| 001 0 eng d | ||
| 020 | _a9789357055215 | ||
| 040 |
_aBD-SpBAUS _cBD-SpBAUS |
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| 041 | _aeng | ||
| 082 |
_223 _a658.8 _bPRI 2023 |
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| 245 |
_aPrinciples of marketing / _cPhilip Kotler ... [et al.] |
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| 250 | _a19th ed. | ||
| 260 |
_aChennai ; India : _bPearson, _cc2023 |
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| 300 |
_axxiv, 736 p. : _bill. ; _c25 cm. |
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| 336 | _atext | ||
| 504 | _aincludes index and references | ||
| 650 |
_aMarketing _92049 |
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| 700 |
_aKotler, philip _92050 |
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| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c859 _d859 |
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