| 000 | 00985nam a2200289 i 4500 | ||
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| 001 | 20810968 | ||
| 003 | (BD-SpBAUS)4 | ||
| 005 | 20220924121821.0 | ||
| 008 | 220924s2020 njua bb 001 0 eng d | ||
| 020 |
_a9789353946135 _q(pbk.) |
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| 020 |
_a0134892496 _q(pbk.) |
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| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-SpBAUS |
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| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK45 2020 |
| 082 | 0 | 0 |
_a658.8/27 _223 _bSTR 2020 |
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller ... [et...al] |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aHoboken, NJ : _bPearson, _cc2020 |
|
| 300 |
_axxx, 642 pages; _cillustrations (chiefly color); _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _917 |
|
| 700 | 1 |
_aKeller, Kevin Lane, _eauthor. _d1956- _918 |
|
| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c4 _d4 |
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