| 000 | 01120nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 019411988 | ||
| 003 | UkOxU | ||
| 005 | 20221212091347.0 | ||
| 008 | 221212s2015 ii ac b 001 0 eng|d | ||
| 015 |
_aGBB368458 _2bnb |
||
| 020 |
_a9789332542204 _c£56.99 |
||
| 020 |
_a0273779419 (paperback) : _c£56.99 |
||
| 035 | _a(Uk)016241854 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dBD-SpBAUST |
||
| 041 | _aeng | ||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_223 _a658.827 _bKES 2015 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _918 |
|
| 245 | 1 | 0 |
_aStrategic Brand Management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, [Mass.] ; _aLondon : _bPearson, _cc2015. |
||
| 300 |
_axxix,586 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _917 |
|
| 700 |
_aParameswaran , Ambi M. G. _9907 |
||
| 700 |
_aJacob, Isaac _9908 |
||
| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c377 _d377 |
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