Principles of marketing / 
Philip Kotler ... [et al.] 
 - 19th ed. 
 - Chennai ; India :  Pearson,  c2023 
 - xxiv, 736 p. :  ill. ;  25 cm. 
<br/><br/>includes index and references 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / PRI 2023