Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller ... [et...al] 
 - Fifth edition. 
 - xxx, 642 pages;  illustrations (chiefly color);  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353946135 0134892496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2020 
<br/><br/><label>Dewey Class. No.: </label>658.8/27  / STR 2020