TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit, Joseph 
AU  - Kumar, S. Ramesh.
TI  - Consumer Behavior
SN  - 9780132544368
U1  - 658.8342 23
PY  - 2016///
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -