Schiffman, Leon G., <br/><br/>
Consumer Behavior / 
Leon G. Schiffman, Joseph Wisenblit & S. Ramesh Kumar. 
 - 11th ed. 
 - Boston :  Pearson,  2016 
 - xxvii, 508 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132544368 9789332555099 
<br/><br/><label>Nat. Bib. No.: </label>GBB511392  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCC 2016