TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Parameswaran , Ambi M. G.
AU  - Jacob, Isaac
TI  - Strategic Brand Management: building, measuring, and managing brand equity 
SN  - 9789332542204
U1  - 658.827 23
PY  - 2015///
CY  - Boston, [Mass.], London
PB  - Pearson
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -