Marketing / 
Michael J. Etzel ... [et al.]. 
 - 13th ed. 
 - New Delhi :  Tata McGraw-Hill,  c2005 [Reprint 2008]. 
 - xviii, 735 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780070600904 0070600902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR 2005