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Consumer Behavior /

Schiffman, Leon G.,

Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit & S. Ramesh Kumar. - 11th ed. - Boston : Pearson, 2016 - xxvii, 508 pages : illustrations ; 26 cm

Includes bibliographical references and index.

ISBN: 9780132544368 9789332555099

Nat. Bib. No.: GBB511392 bnb

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Dewey Class. No.: 658.8342 / SCC 2016

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